The Lab Group (TLG) is a vertically integrated platform spanning investment, development, operations, and technology, designed to create and scale high-performing experiential hospitality businesses.
Investing in Experiential
Hospitality
Acquires and develops experiential hospitality assets
Drives higher returns for investors by owning the asset, operations and technology stack
Develops AI-powered concierge and guest experience tools
QR, NFC and automation systems integrated across the guest journey
Built and tested within TLG's own operating portfolio
Operating high end hospitality assets
Operates premium experiential stays in nature
Reduces reliance on OTAs through direct booking strategies
Relationships with leading UK creators representing 6M+ followers
Proven model across multiple sites and markets
We partner with investors to acquire, develop and operate distinctive hospitality assets