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​A new kind of hospitality platform

The Lab Group (TLG) is a vertically integrated platform spanning investment, development, operations, and technology, designed to create and scale high-performing experiential hospitality businesses.

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Investing in Experiential

Hospitality

  • Acquires and develops experiential hospitality assets

  • Drives higher returns for investors by owning the asset, operations and technology stack

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  • Develops AI-powered concierge and guest experience tools

  • QR, NFC and automation systems integrated across the guest journey

  • Built and tested within TLG's own operating portfolio

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Operating high end hospitality assets

  • Operates premium experiential stays in nature

  • Reduces reliance on OTAs through direct booking strategies

  • Relationships with leading UK creators representing 6M+ followers

  • Proven model across multiple sites and markets

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Invest Alongside Us

We partner with investors to acquire, develop and operate distinctive hospitality assets

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