The Lab Group

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A vertically integrated hospitality platform

We invest in, operate and build technology for next generation hospitality

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Hospitality Investment & Development

Acquires and develops experiential hospitality assets
Builds long term value through vertically integrated platforms

Operating Company

Operates premium experiential stays in nature
Designs immersive guest experiences
Builds and manages TLG's hospitality brands

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Technology & Innovation

Builds software for hospitality operators
Develops AI, QR and NFC based guest experiences
Built and tested within TLG's own operating portfolio

See how it works

Our brands

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Our flagship hospitality brand, bringing immersive, nature-led stays to life across multiple locations

CURRENT LOCATIONS
Oxfordshire . Dorset

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Meet Hoobert - your AI concierge for modern hospitality

Hoobert handles guests requests, bookings and communications - so your team can focus on what matters.

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Marketing and software solutions for vacation rentals

Coolescapese handles guests requests, bookings and communications - so your team can focus on what matters.

Guest Experience, Autopiloted

Digitize your check-in process, enhance guest management & unlock new revenue opportunities—all in one platform.

Bespoke tech for your business?

We can build technology-based solutions to your exact specifications. Contact us to start.

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